Nigerian indigenous rapper, Naira Marley went from being despicable to becoming a pop culture influencer In 2019.
While in the UK, a younger Naira Marley formed a group called ‘No Mannaz’. He, with Max Twigz dropped a song dubbed ‘Marry Juana’. In the song, he used the pseudo ‘Marry Juana’ to pass a sublime intimation of a lady (Marijuana), how he wants to marry her so he can get higher.
Then on his verses, he spoke about gang life, shooting guns, and radical sex like; ‘if you don’t bang guns you’re a liar, you don’t bang chicks, you’re also a liar’.
On returning to Nigeria, he made a FIFA World Cup theme song, to gesture a support for Super Eagles, featuring his friend Lil Kesh, and Olamide. The song was big enough to land him an endorsement from a beverage company with a remix with Simi and Falz in it.
The commercial appeal, and interest the song shoveled, took him from an unknown artiste to a mainstream act. The single put him on several songs, bagging different features. This helped him settle quickly in his new prism, as a recognized artiste in the mainstream media.
Months later, he teamed up with Zlatan Ibile to dish out one of the most controversial yet commercial songs in Nigeria's music industry. The 2019 single 'Am I A Yahoo Boy' doubled his fame after being detained and charged by EFCC for economic crimes.
This was it for Naira Marley. He rose from a young black kid struggling in UK to a global star. His surprising and famous performance on Starboy Fest at the 02 London was a confirmation of his global reckoning.
Despite his 2019 successes and the outrageous numbers he has gathered this year, Naira Marley could fade out in 2020.
The rapper has since popping out, stuck to a singular sound. His gummy relationship with Rexxie has been one of the reasons why his sounds has been the same. Naira Marley is too rigid and has shown no room for innovation and flexibility in his style of music.
We witnessed how the seasonality of commercial music took away the fame from Lil Kesh, Terry G, etc. This could be the case for Naira Marley in 2020.
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