“Any producer who requires 1 million views from you per day has failed” – Ruth Kadiri to colleagues

Forum 1 month ago

“Any producer who requires 1 million views from you per day has failed” – Ruth Kadiri to colleagues

Ruth Kadiri has addressed the concerns of actors who are feeling the strain from producers demanding 1 million views daily on films uploaded to YouTube.

The actress and producer, who has established a successful presence on YouTube with her high view counts, conveyed this message through her Instagram account.

She also criticized producers who impose such expectations on their actors.

She wrote: “Dear Nollywood actors!!! Take the pressure off your shoulder!!! Any producer who requires 1 million views from you per day has failed! A good production requires more than your face.

“One million views is not a standard of success nor failure.

“So much y’all don’t know about YouTube. Don’t let their ignorance rob you of your joy.”

The mum-of-two added in the caption: “The ones who never invest in anyone are the ones with the most nonsense to say about others.”