We finally get to know what “4:44” means at the end of June.

We still don’t know what the mysterious “4:44” marketing strategy is yet, maybe a Tidal film as the trailer suggested or maybe its Jay Z’s next album, but whatever it is it appears we’ll know in a matter of weeks. On Friday, new banners/flyers started popping up in Hollywood teasing a release date of June 30th.

In addition to the “6.30.17” date, Jay Z’s name is also now appearing on the news posters, leaving fans wondering if maybe his 13th studio album is dropping at the end of the month after all?

For what it’s worth, Hov was just recently spotted in Jamaica, where he reportedly shot a music video with reggae legends Junior Reid and Damian Marley, as well as record with Damian and Sister Nancy.

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Meanwhile, ATL producer Zaytoven has also been teasing us of working with Hov in the recent months as well.