Welcome to the Guinness World Records Italian Show – a weekly video series which features the most astonishing, shocking and awe-inspiring record attempts from the seventh series of Italy’s Lo Show dei Record.

This week’s episode features an attempt from China’s Li Longlong, who can break world records standing on his head. Literally.

He first achieved the Guinness World Records title for Most consecutive stairs climbed on the head on the set of Chinese TV show CCTV - Guinness World Records Special in 2012, with a total of 34.

Watch him attempt to break this record on Lo Show dei Record:

Unfortunately, after a gallant attempt, Li does not manage to break the record.

The strict rules for this gruelling challenge insist that the participant must not pause for more than five seconds between steps, and that no part of the body other than the head may touch them.

Not one to give up, Li recently went back onto CCTV