Efe Ejeba, winner of the Big Brother Naija reality show has unfollowed his previous Instagram friends, following only 5 people of 'importance'.

Efe, who has been tagged a humble person, has faced lots of criticism following his singular act.

While the reason of unfollowing his followers have not been ascertained, many believe he did it to show his newly earned celebrity status.
Nigerians stated that his fame have crept into his head and he has easily forgotten how he got to where he is today.

Some have even argued that him following his fans on Instagram does not in anyway diminish his new found celebrity status which was earned via his fans' support.
Many pointed out that Don Jazzy and others have made it a point of duty to follow their fans giving an example of Don Jazzy who currently follows 7,486 of his fans and friends.

He now follows only four persons and one company account namely: 2baba, Annie idibia, Olamide, Funke Akindele and Payporte.

See screenshots below: