Here's why Genevieve Nnaji was dropped from AMAA 2016 nominations

7 years ago

Here's why Genevieve Nnaji was dropped from AMAA 2016 nominations

Genevieve Nnaji is a powerhouse as far as Nollywood and Nigerian entertainment is concerned so it came as a shocker when the well loved actress didn’t get any nomination for the 2016 Africa Movie Academy Awards (AMAA).

The nominees list dropped on Monday, May 16, 2016 and to the surprise of many Genny didn’t get any nomination in several categories she ordinarily fits into. Naij made efforts to reach AMAA representatives and the response from them was pretty much surprising.

According to insiders, the widely-famed actress failed to comply with the registration processes at
AMAA which led the organizers to exclude her 2015 romance-themed movie Road To Yesterday from all the categories it could have been nominated in.

A representative at AMAA who spoke on the condition of anonymity explaining that they’d reached the actress a number of times but she wasn’t forth coming with required details on her movie said:
“You see, there are several stages to AMAA. We often reach out to potential nominees asking them to fill out forms, submit and comply with a few other steps which aid our selection processes among other things.
Genevieve’s non-adherence to our instructions and failure to submit the required responses to AMAA even after she was reached several times led to her exclusion from the nominees list.
It’s simple. There couldn’t have been a consideration for her role in the movie Road To Yesterday because she didn’t comply with basic instructions.”
The source added that they contacted the movie star several times for almost three weeks, all to no avail. He said:
“All we wanted was for her team to send in details about the movie, the video link, the DVD preview copy of the movie Road To Yesterday and a few other details but they never responded. They eventually did after the nominees list came out.”
What exactly was their response when they got back to you, what was their tone like?

AMAA representative:
“Oh they responded just fine, the lady from her camp, her manager, I think Chinny Onwugbenu who co-produced the film, was like ‘Hi, can we still do this? Can we still send in the reply cuz we just got your mail on AMAA’ and all that. “But it was already too late.
At AMAA, we keep everything professional and we have certain standards that must be adhered to. Her team responded Monday, May 16 and it was already late which is why Genevieve Nnaji didn’t make the AMAA 2016 nominations.
AMAA is very reputable and we’ve built an image across Africa. Over the years, we’ve become something like the Oscars of Africa and we try to maintain that standard. With [Genevieve’s] level of professionalism, we’d have thought she’d adhere to the rules but she didn’t.”

Efforts by NAIJ.com to reach Genevieve Nnaji’s camp proved abortive as calls were unanswered and messages unreplied