The 8th Africa Magic Viewer’s Choice Awards (AMVCA) will feature a collaboration between legendary Afrobeat performer Lagbaja and popular singer and rapper Rema, revealed Pepsi Nigeria, a leading soft drink corporation in Nigeria.
In a statement made in Lagos on Friday, Pepsi announced that the star musicians will perform live at the awards presentation on May 14, 2022.
Segun Ogunleye, the Seven-Up Bottling Company’s General Manager, Marketing, expressed his delight at Pepsi’s participation in the AMVCA, which he said is an extension of the brand’s passion point, adding that Pepsi is passionate about the promotion of Nigerian pop culture by creating memorable and unforgettable experiences.
“The AMVCA celebrates outstanding achievements in the continent’s film industry. On our part, we see the partnership with the AMVCA as an opportunity to celebrate our sterling performers in entertainment by providing our consumers and the watching public with an experience they can make a memory of.
“We are excited to announce that Afrobeat icon, Lagbaja, and Pepsi Ambassador, Rema, will headline the maiden edition of the Confam Gbedu musical concert. We believe this performance will further establish Pepsi’s position as the refreshment of choice using music as an avenue to connect with generations from the past, present and future. The performance will bring a fresh and unique dynamic to the AMVCAs,”
An accomplished musician, songwriter, and performer named Lagbaja has gained notoriety for wearing masks on stage.
His popularity peaked in the late 1990s and early 2000s, when he sold out arenas around the country.
Even now, he continues to wow audiences across the world with performances that are as good as they used to be.
With the release of “Iron Man,” which even made it onto President Obama’s summer playlist, singer-rapper Rema became a household name in Mexico.
Known as Afrorave, Rema’s style of Afrobeat incorporates Arabian and Indian musical influences.
Many of his admirers call themselves Ravers, making him one of the most popular performers in the country.