Most people have experienced that moment where you upload a post to Instagram that you think will blow up, then you check back and you've only had a few likes.
Now, it is possible to hide the amount of likes a post has had, thus putting more of a focus on the content itself rather than how popular it is.
Instagram have been trialling this over the last few months to see what users think of the change, and now you can change it in your feed.
"Starting today, we're giving you the option to hide like counts on all posts in your feed. You'll also have the option to hide like counts on your own posts, so others can't see how many likes your posts get," Instagram revealed in a blog post.
"This way, if you like, you can focus on the photos and videos being shared, instead of how many likes posts get.
"We tested hiding like counts to see if it might depressurize people's experience on Instagram. What we heard from people and experts was that not seeing like counts was beneficial for some and annoying to others."
How to hide likes on Instagram
So, what do you need to do to hide likes on Instagram? We will explain below.
First, go onto your Instagram profile. From there, select the three black lines in the top right corner of the screen.
That should bring up a menu, where you will see 'Settings' at the top. This will take you to a new area.
At the top you should see a 'Search' bar. Click on that and type the word 'posts'. When you see the option pop up, click on it.
Finally, you can turn on 'Hide like and view counts' - it is the first option at the top of the screen.
How to hide likes on your Instagram posts
If you do not want people to see how many likes your post has, you have to follow a slightly different process.
First, go to the post you want to hide likes on. Then, tap the three dots in the top right, just above the photo. That will bring up a series of options - select 'Hide like count'. That's it.