What Role Does Page Speed Play For Your Business Website

Forum 2 years ago

What Role Does Page Speed Play For Your Business Website

The Internet is an extensive place that provides a magnificent amount of data for businesses to work on their products/services. A recent report states that there are currently more than 1.86 billion active websites. It shows that websites are a critical part of our business. Along with that, theme, design, and page speed also play an essential role. We will here discuss the brand’s page speed and how it affects the brand’s image. An online survey states that 47% of people will not wait for more than 2 seconds for the page to load. 

Web page speed is an integral part of many websites, and it can cost you millions if it delays for a second even. Whether it is an eCommerce or a gaming website, it must respond quickly. The casinos like NetBet also have their images and web page speed optimized. So, players can play Blackjack and other games seamlessly. Now, let us see why the speed of the web page is necessary.

Affect On The SEO Rankings

Google is ‘speed obsessed’! Yes, it means the websites must react quickly to web requests. It is necessary to attract traffic, but businesses need to cater to the Google algorithm. It even improves the user experience much, and there are free analytical tools present on the internet to access the speed. Your website speed plays a more significant role in the positive ranking of the website. The images, videos, and content must be well-optimized not only for SEO but also for loading the web page.

Higher Conversion Rate

Speed conversely affects the conversion rate on your website. If the site uploads in less than two seconds, the users will stay and scroll through your products and services. It drives traffic to your website quickly. If the page load time decreases even by a few milliseconds, the conversion rate becomes higher. 

Improves Brand’s First Impression

Your website creates the first impression on your users, and for that, it must possess a good theme, design, and yes, the loading speed should be good. The customers instantly make the judgment based on the experience they got from the business’s website. Moreover, 80% of the shoppers have stated that they will never return to the online sites that load slowly.

Make Your Website High Authority 

The website users are always on the move, and they are looking for web pages that will provide them instant results. Make your website mobile responsive to attract more visitors and convert them into full-time customers. The users are always busy scrolling the internet for one and the other information every second. Therefore, it is necessary to make your website high authority by helping it load faster. Technical problems or website maintenance issues may occur mostly, but you must not keep your users waiting. Website speed is quite essential, and you must never risk your brand’s image.

Bottom Line

It is necessary to get the speed test done before you launch it to provide a seamless experience to all the users who are going to use it. You can use the speed analytics tool to measure its speed and make sure it browses on significant browsers. Your goal is to keep the audience engaged in your website and speed the web pages for substantial reasons. Online business owners must not lose the users or customers just for a petty factor-like speed. You can take the services of a website designer and developer to fix any issue.