i earlier talked about 11 Website Traffic Strategies That Wont Work for Beginners
, so i look around for those that would work, As it turns out, only four exist:
Guest blogging – If you’ve been hanging around me for long, you know I’m a huge fan of guest blogging, and there’s a reason why: it has the second highest VPH of any traffic strategy for beginners. Used properly, you can quite easily cross 50 or even 100 unique, targeted visitors per hour invested.
Interviews/podcasting – Interviewing influential people and then asking them to share the interview also turns out to be a highly efficient strategy. You can do it as a podcast, or you can record the interviews privately and group them together as an incentive to join your email list. Both avenues have their pros and cons, but either way, the VPH is excellent.
Outreach – This is where things get confusing. While great blog posts and infographics have a poor VPH by themselves, they have an excellent VPH when paired with outreach. You have to be willing to face rejection, and your content also has to be some of the best ever published on your topic, but the long-term traffic from this strategy is excellent. Over the short term, it’s beaten by guest blogging and interviews, which is why I typically don’t recommend it until you cross 1,000 subscribers, but it is still an efficient way to get traffic when you’re a beginner.
Advertising – Last but not least, the technique with the highest VPH of all: advertising. The problem? It costs money! If you’re a beginner, you might not be able to afford it, which eliminates this strategy for many bloggers, but if you have a budget of a few thousand dollars, you can save yourself months of effort in attracting your first 1,000 subscribers. In the future, I’m considering launching a new self-improvement blog exclusively with advertising and then doing a case study to prove just how effective it is.
And there you have it.
If you are a beginner, and you are building your blog from scratch, the above four techniques are the only ones you should be using.
Normally, I recommend my students start with guest blogging and interviews, and then transition into publishing great content combined with outreach.