Racism: John Boyega Ends Ambassadorial Deal With Perfume Brand, Jo Malone (See What They Did To Him)

Forum 3 years ago

Racism: John Boyega Ends Ambassadorial Deal With Perfume Brand, Jo Malone (See What They Did To Him)

Actor, John Boyega has ended his ambassadorial deal with perfume makers, Jo Malone for cutting him out of an advert he conceived, directed and featured in for a campaign shoot in China.

Boyega was replaced by Liu Haoran after the commercial was recast and reshot for the Chinese market.

The original advert, London Gent, which was released last year, featured Boyega walking around Peckham, south London, riding a horse, dancing with friends and hanging out with his family.

Boyega took to Twitter to express his displeasure at what the perfume brand did and also terminated his contract with them.

See Tweets Below:-

The original cast was multicultural, while the Chinese remake featured no black cast members.

Watch Video Comparison Of The Two Ads:-