Instagram Content Strategy For Dropshipping Products: 7 Tips To Create The Best Content

7 months ago

Instagram Content Strategy For Dropshipping Products: 7 Tips To Create The Best Content

Everybody knows that Instagram is the hottest social platform in town right now. So how do you grow your Instagram account?  One thing that's really impactful on Instagram is high quality photography. But it's so time consuming: How do you constantly create new high-quality content? – it's almost very hard. This article will describe how to use batch photography to achieve this. 

1. Batch photography

Take a ton of photography in one go.  Don't try to get high quality photos on a one-off basis, on your daily workflow, that’s going to take forever. Instead, take a huge batch of great photos all at one time.  Try to get around 50 high quality photos at one time, so that you have those in your back pocket to use at any one moment. That's going to save you a ton of time so look for a local photographer,  maybe you even know somebody that's talented with photography and see if you can set up a session with them to capture some batch photography. Side tip here. If you get 50 plus photos in your batch photography session and you posted two times a week let's say on your Instagram account,  that would last you six months. That means for six months you wouldn't have to think about what content to use because you'd already have it.  

2. Think about the types of pictures that you want

If you have a good photographer, just give them the creative freedom to just identify the shots that they think would be impactful.  Let them just kind of wander around your office or your facility and just capture photography. People in action, your happy customers, your happy people, some pictures of your products,  if you have equipment maybe pictures of that, pictures of the outside of your building, the inside of your building. Just let them do their thing and if you have ideas, give them that direction  but also give them the creative freedom to just capture what they think is sweet – shopify dropshipping.  

3. Before you hire your photographer, take a look at their work

Make sure their work is the style that you're looking for.  Also take a look at their Instagram account. Do they seem to get it?  Does their Instagram account pretty good? If it is, they're probably going to understand what you're looking for.  At the end of the day, they need to understand how Instagram works and what's effective on Instagram. And so if they understand that, they’re going to be able to identify photos at the shoot that are going to be really powerful for you and really valuable for you.  So don't hire somebody just because they are a photographer, actually look up their work because you don't want to have one of those photography sessions where you get it back and it's just like those cheesy pictures that people make fun of. What you want is really good high-quality work and that comes with talent, so you want to hire the right talent.  

4. Consider bringing four or five different outfits to that batch shoot

What you don't want is to be wearing the same thing in 50 different pictures.  So it's okay to only have four or five outfits because there's going to be so much variety and it's not always going to be you, right.  I wouldn't recommend it always to be you. It should be your team, if you have people that you work with, if you have access to customers that are willing to be involved in this that’s perfect.  Products, pictures of your building so there's a lot of variety on that front but you are going to be in a good amount of them and that's very effective on Instagram is to put a face in front of the brand  and so you do want to be involved in a lot of the pictures and so that's where the outfits come in. It really doesn't take long if you schedule a half day for all this batch photography. You can just get like a 30 minute, an hour of shots, change outfits, do it again.  It does take a lot of time to do this batch photography session on a single day but the beauty of it is this will buy you time for six months where you won't have to do that.  

5. Talk to your photographer about what you're looking for

To understand what you're looking for, look for inspiration.  Look at other Instagram accounts that you like, that you think have high quality work, that have the variety that you're looking for  and give those to your photographer. Let them go through that information before they come to the shoot because they'll be able to visualize exactly  what you're looking for and come up with some really powerful ideas. But giving them that direction is really helpful.  

6. Stay organized

 After the batch photography session and your photographer supplies you with all of these beautiful photographs,  put them in a folder so you're organized and just pluck from that folder every time you post on Instagram. Just jump in there, grab a picture that’s relevant to the post that you want to throw out there for the day.  Maybe if something fits what you're thinking, the message you want to give for the day, look in the folder and find a picture that goes well with that. The beauty of beautiful photography is you can almost put any caption with it  and it works, right. But I would recommend going for something inspirational or something educational, or something uplifting. If you go with those things, almost any photo is going to really work for that. The thing is the photo,  if it's really high quality it's going to catch somebody's eye that's what's going to catch their eye first, not what you're saying about it, but if they like that they're then going to read the content, probably give you a follow because you've got good stuff. 

7. Make it different

So you did this batch photography, you posted pictures for six months let's say  and now the folder is empty, you're out of photography, do it again. That's tip seven, to do it again.  Power tip here, don't pick the same four or five outfits you had the first time. Make sure that they're different.  And also give your photographer some direction as to trying to identify shots that are a little different than the first session too.  

That being said, it's okay  if some of those things are similar, such as aliexpress dropshipping  Maybe they took another shot at the same product  it's not a big deal because six months ago, on Instagram is like 6000 years ago.  Like nobody's going to remember those pictures and if they do, that is a really raving fan that probably really wants to see that picture again.  So don't even worry about them, just let them do their thing and just reload. So that's it, seven powerful tips for batch photography and how it can help grow your business.  Bonus tip of the day, is why do this? Why do it? You do it because Instagram is such a hot commodity right now. If you have competitors in the space that are attacking Instagram and you're not,  you're going to fall behind because the younger demographic is living on Instagram. This is where they go, this is where they look for businesses, this is where they find brands. And so you need to be there  and to be successful there, you need high quality content. No question about it, high quality photos that was why Instagram was initially built. It was built for photography. And so if you have high quality pictures, you’re going to stand out.  You're going to build your brand and you're going to be viewed as the leader of the pack. In your industry, for your brand because of your content. So this is a strategy you should definitely take advantage of and it's going to save you a ton of time  because doing a batch photography session once every six months is like nothing. Then you can just cruise along for the next six months and just dominate your competition.  

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