No doubt, movie premieres are big occasions. Big occasions that come with glamour and glitz.
From the red carpet to the movie viewing, with celebrities adorning the scene like flowers would adorn a garden, it is an occasion strictly for the glossy columns. For Nollywood and anywhere else for that matter, that has been the norm. But recently, it seems the Yoruba sector of the movie industry is getting other ideas on how movie premieres should turn out.
In addition to the usual bling-bling mentioned above the Yoruba actors have added a soft music concert to their programmes. This concert may have as many as ten artistes performing before the actual premiere. Then, there is the punchline! You don’t have to be a star to attend the premiere. In most cases, all you need to gain entrance is buying the aso-ebi of the event, which is usually some Ankara material that may sell between N5,000 to N10,000.
“Your favourite actress, Temitayo Odueke (Sikiratu Sindodo) is back again with an intriguing movie KHADIJAH. It’s scheduled for premiere on Sunday, April 26 2015 at Time Square, Ikeja. An evening of great music, comedy, drama and networking. Entry strictly by Ankara (5K) and invitation”so reads a conventional social media broadcast for such event.