‘I’m in politics to honour my people’s yearnings’ – Dayo Adeneye
‘I’m in politics to honour my people’s yearnings’ – Dayo Adeneye
a (Otunba Adedayo Olumide Adeneye (D-ONE) joined the political race on a mission to rescue and rebuild the future of his people.
History was made last weekend as one of Nigeria’s most renowned entertainment/media barons, Otunba Adedayo Olumide Adeneye(D-ONE) joined the political race.
According to the entertainment guru, he is on a mission to rescue and rebuild the future of his people at Odogbolu Constituency of Ogun State, South West Nigeria and the co-founder of Primetime Entertainment who is vying to become a member of the Ogun state House of Assembly under APC has been in consultations with various interest groups in his Odogbolu constituency before now.
Otunba Dayo Adeneye, said he had been urged severally to vie for political office by his people at the Odogbolu Constituency of Ogun State but refused many times before finally succumbing to the yearnings of thousands of young and old people who want him to bring his innovative leadership to the development of his people in Ogun State. He said his coming into politics is to honour the wishes of his people.
D-One is coming into the political terrain with over a career spanning two decades and cutting across education, broadcasting and business management.
Acceding to the demands of his people last weekend during a meeting with leaders of thought and youth, D-One said ‘The invitation is an invitation to service and I am quite humbled to bring back home the entire knowledge I have garnered around the world, to change and lead. To whom much is given, much is equally expected and because my root is here I am ready to sacrifice my all for service.’
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Adedayo Olumide Adeneye D-One and his partner, Kehinde (Kenny) Ogungberevolutionised the entire Nigerian entertainment and broadcast industry in 1996 after their return from America where they both studied Mass Communication to the Master’s level with emphasis on Radio and Television Production while D-One also acquired a BSc in Business Administration.
Their innovative ideas and touch of genius with Nigeria’s first 24 hour radio broadcast withRaypower FMheralded a new round-the-clock culture that has become the standard for local radio broadcast in Nigeria. D-One and his partner, Keke achieved the same culture with Television broadcast as their innovative ideas brought about the massive success of AIT, both subsidiaries ofDAAR Communicationsowned byRaymond Dokpesi.
D-One had his primary education at St. Catherine’s Nursery and Primary School, Surulere and later moved to Ijebu-Ode Grammar School in Ogun state where he obtained his Higher School Certificate. He was at Federal School of Arts and Science, Victoria Island, Lagos before going on to study at the prestigious Southern University of New Orleans, USA where he bagged a BSC degree in Business Administration.
He also obtained a Masters’ degree in Mass Communication with emphasis on Radio and Television production from Southern University, Baton Rouge, USA and had his first work experience atThrifty CorporationLos Angeles, USA where he worked between 1986 and 1989 as an Assistant Manager before he was promoted to the post of a manager before he resigned three years later.
The very dynamic Odogbolu-born media icon later went into a 7-year teaching experience at Inglewood, Los Angeles where he worked with several educational institutions at Los Angeles Unified School District, California, USA teaching subjects including Maths, English, Science and History. For three years, he was in charge of gifted student’s class at the elementary school (6th grade) and was a member of California Teachers Association (CTA) between 1988 and 1989 and also a distinguished earner of the California Teacher’s Credential/Certificate.
At DAAR Communications Plc, D-One served as Programmes Manager of the group with prime duties of creating content and coordinating air talents for both the radio and TV arm of the media group between 1996 and 1997. He was later promoted to Marketing Director, a position he served between 1997 and 2001. As marketing Director, D-One’s office developed a corporate relationship with top leaders in Cooperate Nigeria which includesGlo, Unilever Nigeria Plc., Coca-cola Plc, MTN Nigeria, Zain NigeriaandGuinness Nigeria Plc.
From 2001 till date; D-One is the Co-CEO, Primetime Entertainment, which is prized as Nigeria’s best entertainment Television and Radio programme with an African entertainment perspective and sits as a director on boards of several groups including Sierra Global Communications Ltd and DC Group.
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